At Archetype, we value your privacy and are committed to protecting your personal information. This Privacy Notice explains how we collect, use, and safeguard your personal data when you visit our website and engage with our services. By using our website, you agree to the practices outlined in this notice.

1. Information We Collect

We may collect the following types of personal data when you interact with our website:

• Contact Information: Name, email address, phone number, and company details (when submitting forms or inquiries).
• Usage Data: Information about how you interact with our website, including your IP address, browser type, device information, and page views.
• Cookies and Tracking Technologies: We use cookies and similar technologies to enhance your experience on our site, track usage patterns, and improve our services.

2. How We Use Your Information

We use your personal data for the following purposes:

• To provide and improve our services: We may use your information to respond to inquiries, send project updates, and deliver marketing and design services.
• To personalize your experience: We may tailor our website content and recommendations to better suit your preferences.
• To communicate with you: We may use your contact information to send you relevant updates, newsletters, or promotional material, with your consent.
• To comply with legal obligations: We may use or disclose your data as required by law or to protect our rights and property.

3. How We Protect Your Information

We take appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. While we strive to protect your information, please note that no data transmission over the internet is 100% secure.

4. Sharing Your Information

We do not sell, rent, or trade your personal data. However, we may share your information with:

• Service Providers: Third-party vendors and partners who assist in our business operations (e.g., website hosting, email services).
• Legal Compliance: We may disclose your personal data if required by law or to respond to legal processes, such as subpoenas or court orders.

5. Your Rights and Choices

You have the following rights regarding your personal data:

• Access and Correction: You can request access to and correction of your personal data.
• Opt-Out of Marketing Communications: You may choose not to receive marketing communications from us by following the opt-out instructions in our emails or contacting us directly.
• Data Retention: We will retain your personal data only for as long as necessary to fulfill the purposes outlined in this notice unless a longer retention period is required by law.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and gather information about how visitors use our website. You can adjust your browser settings to refuse cookies or alert you when cookies are being sent. However, please note that disabling cookies may affect certain functionalities of our website.

7. Links to Third-Party Websites

Our website may contain links to third-party websites for your convenience. We are not responsible for the privacy practices or content of these external sites. Please review the privacy policies of any third-party sites you visit.

8. International Transfers

As a Hong Kong-based agency, your personal data may be transferred to and stored on servers located outside of Hong Kong. We ensure that any data transfers comply with applicable data protection laws.

9. Changes to This Privacy Notice

We may update this Privacy Notice from time to time. When we make changes, we will revise the “Effective Date” at the top of this page. We encourage you to review this notice periodically to stay informed about how we are protecting your data.

10. Contact Us

If you have any questions or concerns about this Privacy Notice or how we handle your personal data, please contact us at:

Email: contact@archetypehk.com